Encadré global

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OUR ROLE AT A GLANCE

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■MEDIA MONITORING
■AUDIT AND ANALYSIS

■PRESS RELATIONS
■INFLUENCER MARKETING

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Fully-Equipped Support

Honda Canada works with us to manage its relationships with Quebec's automotive journalistic community. We also handle the development and planning of events such as model unveilings, test-drive days, influencer campaign planning and more.

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Covering the Coverage

Our work includes extensive daily media monitoring covering the full range vehicles offered in Canada, and more particulary in Quebec, by Honda and its luxury division Acura. This includes past, present and future models, as well as news about the company's strategies, investments and announcements.

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Driving the Strategies

This is complemented by presentations focusing on the reactions of trade media and the public, analyses of specific issues affecting the Quebec market, and recommendations regarding public relations strategies.

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Powering Through Influence

Additionally, we implement strategic influencer campaigns to increase awareness of Honda's flagship products among Quebec consumers. These include the CR-V Hybrid, the Giorno scooter and CRF motorcycles, among other models.

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About the client

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